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what RED TAPE

MY STYLE IS GEARED TO smooth

 

20+ YRS

EXP


 

 

PROCESS

I approach design assignments with an eye towards process. Understanding your goals and your voice ultimately guides my skills toward success. We work together in the Discovery Phase to establish parameters so that I may be free to get the most out of the design exploration.

 

We then dive into Strategy, Design and Launch in a timeline mapped out to meet your expectations. I dive into the work with a fervor, working quickly without compromising quality. Every project carries equal weight.

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BRANDING  |  GRAPHIC DESIGN  |  WEB DESIGN

NAMING  |  TAGLINES  |  ILLUSTRATION

 

100% BUSINESS

ART

BRANDING

Coming out of Discovery related to a branding assignment, the process then becomes very internal and instinctual exploring the personality of the brand in connection with our combined vision. You might expect to get 5+ versions with related sub brands exploring shape and color. From there, I present my vision and rationale for each path and we being to make choices. Subsequent creative rounds lead us step-by-step to THE ONE.

 

Below is a snapshot of a brand's journey:

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